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Online retail growth has slowed for small to medium enterprises (SMEs) according to the fifth quarterly UK online sales survey from Actinic.
The ecommerce specialist found an average seven per cent increase in sales as well as a seven per cent increase in orders processed in the three months to June 30th 2011 (compared with the same quarter in 2010).
In contrast, quarter two in 2010 offered much stronger growth at 15 per cent, and with the Q1 2011 figures showing a nine per cent average increase.
But with High Street retailers reporting 1.5 per cent growth, online is still thriving comparatively.
“These figures are not a big surprise,” commented Actinic Online MD Nick Kington. “Consumer spending is clearly being hit hard and online retailers are not immune to tough times.
“However, some web merchants are thriving, highlighting that a combination of good merchandising, marketing and customer service can bring success even in the current climate.”
