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Optimum Nutrition reveals new 'whipped' protein bars - BikeBiz
The new bars deliver 20 grams of protein per unit

Optimum Nutrition has released a new sports protein bar, specifically designed to provide an alternative texture to traditional nutrition.

The new Protein Whipped Bites feature a ‘whipped-style’ internal texture, coated in a hard chocolate outer casing. Each individual two-bar unit contains a maximum of 244 calories per pack, with 20 grams of protein.

Head of international brand for Optimum Nutrition Benoit Batard commented on the introduction of the new product: “Protein Whipped Bites are a game changer. We have brought new technology to the process of making protein bars, which combined with our premium ingredients and flavours, has delivered a deliciously light, portion-size snack that will change consumers expectations of protein bars forever.”

The protein bars are available in three flavours: Chocolate, Salted Caramel and Strawberry & Cream. 

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