BikeBiz Bicycle and cycling retail news
Orbea has teamed up with fashion brand Bench to boost its reach into new sectors.
The pair first worked together for the launch of Orbea’s first electric bicycle Eline. At the launch, Bench dressed the models taking part in photo sessions in Barcelona.
The partnership has also seen Orbea appear at Bread&Butter – a key fair for the fashion industry.
Orbea’s increasing reach into the lifstyle world has also been seen with its Bike&Music Festival ("Maraton de los Monegros"), held on May 1st.
Orbea is sponsoring La Oreja de Van Gogh, a Latin Grammy award winning band from San Sebastian, providing five bikes for the five-member group for filming video clips and promotional material.
