Outdoor Demo takes place in Bootleg Canyon, in the desert, 45 minutes from Las Vegas.
Trail patrols take care of any injured - or bewildered - riders. Holly is the only woman on the team.
Line up and grab a test bike: road, urban, MTB, electric, tandem, CX and more.
Riders are cooled down - and cleaned of dust - by ice-packed Action Wipes. This is Marthan van Inwegen, company founder, dishing out the wipes.
Camelbak's Seth Beiden makes sure a rider is hydrated - and packed with electrolyes - for hot riding ahead.
Riders putting test bikes through their paces.
The Surly Moonlander was a popular test bike.
Rainbow seems to hit the Tern tent after a brief desert rain storm.
Al Nordin, president of Fallbrook Technology's NuVinci seen chatting on the Breezer booth with one of mountain biking's founding fathers, Joe Breeze
Riding the desert trails.
Full set of Interbike 2011 pix here.