Outdoor Trade Show round-up

Geocaching, wellies and award winning product for the outdoors sector
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Despite an increase in exhibitors, trade visitor numbers to the Outdoor Trade Show slightly this September.

Down to 1,265 visitors from 1,427 in 2010, the show organisers maintained that feedback from visitors and exhibitors was excellent. Regardless of the fall there was plenty of new product from the sector and the 135 exhibitors.

Burton McCall
Distributor Burton McCall is exclusively bringing the Magellan GPS navigation brand to the outdoors market and used OTS to bring its latest ranges to retailers in the sector.

The line-up includes the Explorist GPS products as well as the Toughcase for iPhone and iPod. The latter is a rugged, waterproof holder which extends the battery time and improves GPS reception with a built-in aerial.

The Explorist products are largely touchscreen and start with the Explorist 310 at £179.99 and rise up to the Explorist 710. There is a handlebar mount accessory available and innovatively includes pre-programmable shortcuts.

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The Leicester-based Burton McCall also took BikeBiz through potential applications of GPS devices in the growing Geocaching pastime. Massive in the US and Germany, the ‘treasure hunt-esque’ Geocaching is growing here in the UK too, not least as it’s potentially a cheap day out in a economically tough environment – once you’ve bought the GPS of course.

Curt Geiger, sales president for Geigerrig, hailed his firm’s continuing success in bagging awards for its products, namely its new hydration system.

Geiger took BikeBiz through the product, emphasising that water isn’t just used for drinking but also for cleaning, cooling down and a multitude of other uses while out-and-about. Through the Geigerrig’s squirt system – meaning users don’t have to suck – those other uses can be effective out on the trail. You can share a drink without sharing germs too.

“It only takes a little pumping and that’s enough to drain the whole chamber. Like a blood pressure pump.”

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It’s green too, as Geiger explains: “You don’t go through bladders – you can clean them and that’s obviously much greener than the alternative. You turn them inside out and can put them in the dishwasher.

“We solved all the issues you used to have with hydration packs. That’s why we’ve won the awards.”

Few products are more suited to the outdoors market than the good old fashioned welly. Dickies Workwear has launched a new, fully insulated, 100 per cent polyurethane version – the Landmaster. Pitched as an extremely tough yet lightweight boot, the Landmasters are perfect for farmers in need of comfortable and practical footwear, according to Dickies. The firm further catered for farmer needs with the ‘Farm and Range’ line-up at the show.

Dickies also exhibited two jackets at the OTS – the Raintite Jacket and the Westfield Wax Jacket. The Raintite Jacket matches the Trousers and is effective in heavy rain and wind. Made from 100 per cent polyester double knitted 200 gsm, the Raintite comes in green or navy and in six sizes. The Westfield Wax Jacket, meanwhile, is woven in the UK using 100 per cent heavyweight, wax treated, 400gsm cotton, with a 100 per cent brushed cotton lining. 

Lifemarque brought its core three brand offering to OTS, with a few key product developments. Among travel healthcare brand Lifesystems’ latest is a travel Anti-Bedbug kit and a new pump spray version of the slow-release 12-hour Expedition Endurance insect repellent.

Lifeventure has introduced the new Ultralite collection of redesigned luggage and a fresh range of lightweight sleeping bags aimed at adventure travel tourists. Finally, LittleLife has introduced a new line-up of high quality child carriers, plus a new set of ‘Animal Wheelies’.

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