Cycle to Work provider Cyclescheme has seen the 300,000th person to buy a bike for work through its scheme, since it was set up on Valentine's Day 2005.
Karen Morris from Reading was the 300,000th Cyclescheme participant. What did she get? A Giant XTC.
Through its network Cyclescheme works with over 1,800 independent bike shops and 35,000 employers in the UK.
In a recent Cyclescheme survey, 88 per cent of people taking part noticed health benefits since they started commuting to work by bike while 96 per cent said they would recommend Cyclescheme to others.
53 per cent of respondents did not cycle to work at all before joining the scheme.
“Here at Cyclescheme we are committed to the long-term cultural and modal shift from cars to bicycles," commented Daniel Gillborn, head of commercial operations at Cyclescheme.
"Reaching 300,000 Cyclescheme participants is a fantastic achievement. We look forward to maintaining this success and will continue to lead the Cycle to Work market to encourage more and more people to switch to a two-wheeled commute.”
EDIT: The headline was changed from 'bought' to 'obtained' to clarify that bikes were bought through Cyclescheme, not from the C2W provider.