Steve and Tony Collins, owners of Athlon Sport in Chelmsford Essex, are to attempt to break a world record for the most feet climbed in 12hours.
The attempt will take place on Brook Street in Halstead, Essex on August 2nd, from 8am to 8pm. The current record stands at 9271.2 meters so to break the record they will need to cycle up the 600meter climb 225 times.
The trade duo are making the attempt to raise money for Alex Dowsett’s charity Little Bleeders, who will be present at the event along with the club members of Athlon Sport.
Main sponsors for the event are Fondriest as both will be riding a TF Zero Fondriest bike, Campagnolo and Continental. You can find the Just Giving donation page here.
Steve Collins said: "Attempting a climbing record in one of the flattest parts of the country is either stupid or clever well know in just over a week.
"We would like to thank all the sponsors who have helped in getting to this point. Fondriest for an amazing frame, campagnolo for some awesome wheels , lake for some custom shoes (super comfy) rotor for there q-rings , and continental for the fastest And lightest tyres we have ever seen. And last of all kask for the awesome Protone.
"We are taking on this mammoth challenge to help raise awareness and funds for www.littlebleeders.com this is a charity set up by pro cyclist Alex Dowsett who is a close friend of ours. He himself suffers from haemophilia. Alex will be attending the event at some point during the morning to give some support."
A spokesperson for Impact Cycle Trading said: “We’d like to thank Steve and Tony for choosing the Fondriest TFZero to do their record attempt, and are sure they will give it their all and succeed.”
Alex Dowsett added: "It's really great the Collins are attempting this record in support of littlebleeders, I'm massively grateful and wish them all the best on what'll be a tough challenge."
Dowsett set Little Bleeders up to support young boys who suffer from Haemophilia, a condition he also suffers from but has learnt to not only to live with, but become a professional cyclist. The inherited condition affects the blood's ability to clot which can become life threatening, however with the right treatment and support, haemophiliacs can maintain a normal active lifestyle.