BikeBiz Bicycle and cycling retail news
Oxford Products has bagged distribution rights to EDZ following a year where sales have grown by more than a third for the distribution company.
The announcement of the new brand comes in a year that has seen Oxford Product’s sales grow a whopping 40 per cent, something the firm puts down to range enhancements and pricing.
“Our sales are growing 40 per cent per annum due to the huge improvements in the product range and a commitment to both competitive pricing and holding generous stocks,” marketing director Henry Rivers Fletcher told BikeBiz.
Oxford has picked up the global distribution rights to EDZ, with lines already being placed into the market by the time this issue lands on desks. Key products for the cycle market include all-weather base layers – with traditional ‘All Season’ base layers starting at around £20 – and also more expensive Merino layered items. The firm also has rapidly expanding ranges for females, including technical and more casual wear.
EDZ also produces a new range of high performance products made from new fabric ‘Epic’. EDZ’s Epic material is windproof, water repellent and features highly breathable layers. The material stretches and moves with the wearer, while also performing wash-after-wash.
Oxford: 01993 862 300 or via email at info@oxprod.com.
