PxPixel
PA falls for wonky 'survey' stats on bike sales - BikeBiz

PA falls for wonky 'survey' stats on bike sales

A story pumped out by the Press Association - and carried by newspapers such as The Guardian - claims that 13m Britons bought a new bike last year spending £3.78bn. Oh, if only it were true!
Author:
Publish date:

The survey was carried out by Churchill Home Insurance.

A simple Google search on bicycle statistics would have pointed Churchill to the BikeBiz.com stats page at http://www.bikebiz.co.uk/.../stats.php

UK bike sales stats differ widely but even the upper estimate is 4.5m sales a year.

The Churchill Home Insurance survey's other findings are that 42 per cent of respondent said they now used their bicycles more than they did five years ago. About 17 per cent said they preferred using bikes to cars or public transport as they were more convenient, and 6 per cent said they cycled because it was better for the environment. Around one in five cyclists said they had been involved an accident, while 6 per cent said they never stopped at red lights.

It's believed that 68.9 per cent of PR-led survey statistics are made up on the spot. 76.2 per cent of these statistics are then placed in press release headlines of which 85.4 per cent make it into newspapers as "facts."

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

CRC_Logo_620x349-1

Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018

Canyon_Logo_1(1)

Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018

CRC_Logo_620x349-1

Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018