According to SportsOneSource.com, Pacific Cycle has put in an increased bid of $2.75 million for Iron Horse.
Outdoor Cycle Group is said to have already placed a bid and as a result an auction is now set for July 13th.
The purchase of the firm would include all assets and trademarks, including websites, customer lists and more.
Back in May Pacific Cycle bid $2 million for the brand's intellectual property, assets and inventory.
Read more here.