Parlee Cycles has hired Velotech as a UK agency.
Managing director Robin Corder and his team will represent Parlee to independent bike retailers
Velotech was established in 2001 to serve the high end road and triathlon market with performance bikes and components.
The company also has a UK-based pro workshop facility, offices and warehousing in Stratford-Upon-Avon for customised builds and support for its race team.
Velotech will be present at the NEC Cycle Show this week with new 2019 models.
Steve Thomas, sales manager of Parlee Cyles, said: “We are excited to have Robin and his Velotech team representing Parlee.
“Parlee Cycles is growing rapidly and we thrilled to have a pro sales agency on the ground in the UK.
“Velotech’s experience and commitment to the independent dealer channel aligns with our goals.”
Parlee Cycles was founded 16 years ago with a goal to build the world’s finest carbon bicycles and is sold through independent bicycle dealers.