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Partnership between Hotlines and Lapierre Cycles ends in the summer - BikeBiz

Partnership between Hotlines and Lapierre Cycles ends in the summer

Hotlines to cease being distributor of Lapierre Cycles.
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The UK distribution of Lapierre Cycles by Hotlines will not extend beyond model year 2017, said a joint statement from the companies.

Hotlines has distributed the Accell brand since 2007. Accell-owned Raleigh takes on the distribution from the end of July.

"We wish Lapierre the best of luck with this new direction in the UK," said Illy Anastasi of Hotlines Europe. "We will continue to support all of our current retailers throughout this transitional phase."

Lapierre's Aurélien Bouf said: "We would like to thank Hotlines Europe for the constant support and professionalism throughout the years in establishing the Lapierre brand as a key player in MTB, road, and more recently e-MTB."

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