Paul Smith shops to sell bikes - BikeBiz

Paul Smith shops to sell bikes

World-famous designer Paul Smith has paired with Mercian Cycles to produce £3000 bikes that will be available in Paul Smith shops.
Publish date:

The design guru who fell into fashion after a bike accident has collaborated with Burton snowboards, designed a deckchair for the Royal Parks Foundation and his jeans company has designed the official strip for the Twentyfour 12 Bontrager Enduro 2006.

But now Paul Smith has teamed up with Mercian Cycles of Derby to produce two £3000 machines that will be available in Paul Smith shops.

Available from September, there’s a track bike with a flip-flop hub, and a touring bike. There’s a range of distinctive paint-jobs and the Paul Smith signature is on the bike’s downtubes along with the Mercian graphic.

Smith was a one-time Nottingham racing cyclist, hoping for a possible job as a pro when an accident aged 17 forced him to take a different career path. He became a fashion designer and his suits, shirts and ties have been worn by the rich and famous. There are Paul Smith retail stores all over the world. The first one opened in 1970.

Before his accident, his bike of choice was a Mercian. He still has it.

“Working with Mercian has been amazing,” said Smith. “Mercian is one of the last bespoke bike makers in Britain. The bikes are all hand made and this is such a joy to witness in this world of mass production.”

The Paul Smith for Mercian Tour Bike – £2800 – is made from Reynbolds 631 and has leather bar-tape, toe-clip straps, saddle-bag and saddle by Brooks.

The Paul Smith for Mercian Track Bike also features a 631 frame, a Brooks finishing kit but has a Phil Wood flip-flop rear hub.

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018