Payne adds Atran to Hella - BikeBiz

Payne adds Atran to Hella

Roy Payne, UK agent for Hella Bike products, has taken on the UK agency for Atran, the Swedish manufacturer of carrier racks, kick-stands and wire baskets. Atran's top-end carrier features a laptop carrying plate and can be upgraded with accessories such as a pump-holding clip
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Atran has been producing bike products in Sweden since 1937. As well as its range of traditional steel rack it produces an alu/steel/plastic rack called the Futura (pictured above, with Hella rear light)which has a 'twisting plate' which snaps out to make a square platform to carry laptops. The Atran website features a funky looking laptop-catching game, yet carries no details on the laptop carrying Futura!

A MTB version of the Futura will be launched at the Taipei show.

Payne told he already had UK orders from two OE suppliers and four aftermarket distributors.


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