British Olympic and World Champion Track Cyclist Victoria Pendleton was among the big names backing Team Green Britain Bike Week, taking place this week.
Alongside six other well-known faces from the world of business and fashion, designers Wayne Hemingway and Cyclodelic’s Amy Fleuriot, plus business guru Lord Sugar, Pendleton collectively designed a bespoke bicycle for auction during the week.
The Oxford Cycle Workshop created Pendleton’s bike design, who alongside two other social enterprises – BikeWorks and the Bike Station – put together the celebrity bikes. The finished models were exhibited at the London Transport Museum and auctioned online and at a live event at the Museum on Thursday June 17th.
Victoria Pendleton told BikeBiz: “It is about getting people on bikes primarily, making Britain more of a cycling nation. I am sure as a result there will be some future cycling stars discovered, but the whole Team Green Britain Bike Week idea is to encourage everyday people to consider making everyday journeys on a bike rather than just picking up the car keys.”
When quizzed on whether Pendleton had plans to follow up her design with a post-racing career in bicycle production, as fellow Olympian Chris Boardman has done with Boardman Bikes, she told BikeBiz:“I am not technically minded like Chris. I would be more interested in designing the cycling attire. I think I would need a lot of help along the way. I massively enjoyed designing my Team Green Britain style bike though.“
You can read more from Pendleton here.