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The Victoria Pendleton fronted female-only Cycletta series launched yesterday, kicking off a busy week for the Olympian, who today got one of the first runs on London’s newly completed velodrome.
Supported by Sky and British Cycling, the Cycletta Series offers mass participation events, created to inspire more women to take up cycling. Two events are scheduled in 2011; Cycletta North on 26th June near Manchester and Cycletta South on the 11th September near London. Thousands of women are expected to take part, inspired by the opportunity to cycle alongside Victoria and take on a new sporting challenge.
Cycletta events will take place on 40km course, a distance specifically designed to provide a fitness challenge, while remaining achievable and accessible.
Those who register to ride will receive regular training tips, equipment and nutrition advice, including personal anecdotes of support from the current Olympic gold medallist.
Victoria Pendleton said: “Cycling has been my passion since I was a child. Through the Cycletta series I want to inspire women to join me and cycle; as a hobby, a sport, a way to get fit and healthy. Whatever the reasoning, cycling can improve your life. I hope Cycletta will bring women together as they take on their own cycling challenge."
Corin Dimopoulos, director of cycling at Sky added: "Sky and British Cycling are working in partnership to get a million more people in the UK cycling regularly by 2013 so we’re delighted to be supporting the Cycletta events, which will give thousands of women the opportunity to get on their bikes and rediscover the sheer fun of cycling again.”
Miranda Hart, Fern Britton, Clare Balding, James Duigan and Layla Anna Lee, will also join the drive to motivate women to take up cycling.
