PIC SPECIAL: Giant Brand Store opens in central London - BikeBiz

PIC SPECIAL: Giant Brand Store opens in central London

950 sq metre flagship outlet lands at St Paul's
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The latest Giant Brand Stores has opened for business in the city of London.

Giant Store St Paul's covers two fllors over a huge 950 square metres, featuring Giant UK's very first Liv/giant area for female cyclists, featuring the complete ladies bicycle offering from Liv/Giant, as well as a huge selection of ladies clothing for all types of riding.

Located at 200 Aldersgate, opposite the Museum of London, the flagship store, also offers Power Fit to customers, Giant’s professional bike fitting system that measures riding position and helps riders maximise their power output. Giant Store St Paul's features a charity cycle cafe.

Marketing manager Collette Clensy said: "We're really excited to be opening our first of many to come Liv/giant areas, covering 150 square metres the Liv/giant store offers ladies an exciting and complete cycling
experience."

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Independent bicycle dealer and founder of H2 Bike Run, Piers Slater added “The Giant store offers a unique
retail experience. We believe our customers will love this new and exciting shopping environment."

The store is open 7 seven days a week and showcases everything from Giant as well as featuring products from the likes of Oakley, Pearl Izumi, Shimano and Endura.

Giant UK managing director Ian Beasant commented: "It's extremely important to us that consumers have
great riding adventures, we believe that the experience starts in store, ensuring customers gets the right bike for fantastic cycling experiences.

"This store is in a superb location, we believe this store is a statement of Giant the brand and will be inspiration to our customers."

Giant proposes to roll out further brand stores in key target locations. Further potential stores are already
being planned and Giant are in discussions with independent partners, we're told.

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