The Global Triathlon Network has launched on YouTube, Facebook, Twitter and Instagram.
GTN is a brand new video channel for triathletes – aimed equally at both seasoned Ironman racers and first timers. GTN is the latest channel from the specialist cycling and tri-sports-focused Play Sports Network and joins the existing two YouTube channels Global Cycling Network and Global Mountain Bike Network, who together speak to an audience of over seven million fans each month.
PSN commented then it launched GTN after recognising the need for specific triathlon content. Challenge Family found that over 170 million people consumed triathlon content globally in 2015, with Multisport Research estimating the triathlon market to be worth 3.4 billion dollars in the UK and USA in 2016. Alongside this, British Triathlon research found that global triathlon participation is up 67 per cent since 2009.
Founder and CEO Simon Wear said: “We are so excited to launch GTN finally, it’s been a year in the making. For some time now both consumers and clients have been asking us to launch this channel. Finally, after a lot of planning and hard work we are ready to go. Consumer’s consumption and expectation of media has changed significantly over recent years, GTN will deliver the super high quality triathlon content directly to their smartphone, computer or television.”