Plug pulled on OEM-only show - BikeBiz

Plug pulled on OEM-only show

According to a report on the Bike Europe website (bike-eu.com) the OEM show Bike-on has been cancelled through lack of support
Publish date:

50 companies had expressed interest in the OEM-only show due to be staged 27th February - 2nd March 2001 in Frankfurt, Germany, but this wasnt enough at this stage in the shows planning.

Bike-on was cancelled because of the bike trades reticence, said Bernd Musing of Messe Frankfurt on www.bike-eu.com

"We met with dozens of companies who really liked the concept behind Bike-on. These companies stated that they would book a booth in the second year and not in the first. All of them preferred to check Bike-on out during its debut. That attitude killed Bike-on."

But, surely thats human nature? Youve got to speculate to accumulate. Why didnt Messe Frankfurt build in a loss for the first year and then aim to make the concept work for following years?

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018