Plush toy lions remain as Tour de France icons - BikeBiz

Plush toy lions remain as Tour de France icons

French finance giant Crédit Lyonnais - famous for giving out cuddly lions to Tour stage winners - has signed a new sponsorship deal, good until 2008, with Amaury Sports Organisation, organiser of Le Tour.
Author:
Publish date:

Crédit Lyonnais will pay an annual fee of $4.47m. It has been a major Tour sponsor since 1987 and currently sponsors the famous yellow jersey.

However, like other corporate backers of cycling, Crédit Lyonnais only signed on the dotted line because of an opt-out clause that allows the company to jump ship if Le Tour is embroiled in any future doping scandals.

In theory, such scandals should be a thing of the past as riders in the Tour de France are now the most scrutinised, and dope-tested, athletes on the planet.

Featured Jobs

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK I Salary TBC Depending on level of experience I Date published Tuesday 31st July 2018

bespoke biking promo

Bike Project Manager

Bespoke Biking CIC I The Bike Hub Winchester I Salary: £20-25k DOE I Date Published Tuesday 24th July 2018

Canyon_Logo

Technical Service Mechanic

Canyon Bicycles UK Ltd I Kingston upon Thames I Competitive Salary I Date Published Monday 6th August 2018

webuycycle promo

Business Manager

Bikeworks Derby/Webuycycle I Derby I Salary: Competitive but Negotiable DOE I Date Published Wednesday 15th August 2018

giant promo

Credit Controller

Giant Bicycles I Leicester I Salary: Competitive Salary Experience Depending I Date Published Wednesday 8th August 2018