From tomorrow, Madison will become the official UK and Ireland distribution partner to POD Active, manufacturer of medical grade knee braces.
Based and founded in Australia, POD Active is a well known protective knee brace brand that is worn by professional power sports, snow sports and water sports athletes. It's also popular with amateur athletes that rely on the dependability and comfort of its knee braces for sport.
POD knee braces have been proven to reduce knee injuries in sport, the brand said. The two current knee braces in the range are the K8 Adults Brace and K1 Youth Brace, both of which are multi-sport knee braces used by MX athletes, skiers and wake boarders alike.
Geoff Maloney, MD at POD Active, said: “The move is perfect for our brand and Madison’s distribution system and it will help support POD dealers throughout the UK and Ireland.”
POD’s proprietary ‘Human Motion’ technology uses its own developed synthetic Human Ligaments, which are incorporated into the knee braces to reduce the strain on the user’s own joint, without comprising on performance.
Adrian Phillips, brand director at Madison, said: “Madison is excited to be appointed the new distributor of POD from April 1 for the UK and Ireland. Being able to offer POD’s superior product to our dealer network will be great. With the introduction of a new brace available in the coming weeks, we are looking forward to continue the great work that Pod has delivered in the UK so far. We look forward to offering strong support and quick shipping to our dealers.”
For any stockist enquiries, dealers should speak to a local Madison sales agent or visit www.madisonb2b.co.uk.