Powabyke does IBD-facing deal with 360 000-member motoring organisation - BikeBiz

Powabyke does IBD-facing deal with 360 000-member motoring organisation

When asked his views on a Powabyke demonstrated to him at Cycle 2002, former transport minister Steven Norris, now chair of the National Cycling Forum, said: “Any form of transport that can help overweight, middle-aged men freewheel uphill has to be welcomed!” Many members of the 350 000-strong Civil Servants Motoring Association will be overweight, middle-aged men...
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To date, Powabyke has sold 12 000 of its Chinese-made electric bikes in the UK.

More sales will now be forthcoming because of a link-up with the Civil Servants Motoring Assocation. Powabyke will be piggy-backing on CSMA mail-shots and will be featured in CSMA's ten issues a year magazine, Motoring & Leisure.

All sales leads will be directed to authorised Powabyke dealers, the majority of which are IBDs.

Dealers have to register with Powabyke to start receiving the sales leads in their areas.

CMSA members can use a £50 discount voucher against the purchase of a Powabyke. This amount is credited back to the dealer.

Nick Child, MD of Powabyke (seen freewheeling uphill in the pic above) said:

"We feel it's important for the manufacturer to be proactive in helping to drive the customers through the retailer's door."

http://www.powabyke.com

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