Powabyke’s new XLS sells out, twice - BikeBiz

Powabyke’s new XLS sells out, twice

Newly released step through model sees unprecedented demand
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Powabike's MD Nick Child has told BikeBiz that demand for its newly released Mark 2 XLS e-bike has been so high that shipments of the model have sold out. What's more, this has happened twice in a row, both selling in just a matter of days. Containers each hold 200 bikes.

MD of Powabyke, Nick Child said of the sales boom, “It’s great news that the last two containers have flown out of the door in a few days. We are really impressed on how the marketing of the new product has worked and equally impressed that the IBD’s have embraced the new XLS bike so well.

“We think we are experiencing an ‘attitude shift’ in the UK market. Where traditionally the nation’s male population intuitively purchased a bike with a cross-bar this is now changing gradually and we are ‘going European’. I’m now looking forward to releasing the XF folding bike later this year.’’

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