PowerBar prices to be lowered

From 1st October, the price of PowerBar products is to be revised downwards to stimulate demand
Author:
Publish date:

"It will be the first time in the history of PowerBar Europe that there has been a price reduction," said PowerBar's Craig Bullen.

The retail prices for the Performance bar, Harvest bar and ProteinPlus bar will come down from £1.50 to £1.25. The PowerGels will come down from £1.25 to £1.00. Trade margins percentages stay the same.

The price changes are part of a structured program, said Bullen, which includes advertising, marketing, maintaining a presence at sporting and trade events and athlete sponsorship.

PowerBar products are available through R.J Chicken and Sons.

There's also a separate PowerBar duo. David Spensley is the Key Account manager and Craig Bullen is in charge of promotions.

Featured Jobs

LTR coral logo 620x349

Local Project Manager (x3 roles)

Love to Ride I North East Lincolnshire, Slough, Southampton I Salary: £32,500 equivalent (PT, temporary) I Date Published Monday 7th January 2019

Logo stacked

Head of Marketing

Brompton I West London I Salary Competitive I Date Published Wednesday 9th January 2019

BE2016_googlelogo

Senior Sales Executive

BikeExchange I UK Nationwide I Salary TBC Depending on level of experience I Date published Wednesday 16th January 2019

cls logo_jpg 600x348

Bike Mechanic

Club La Santa I Lanzarote, Canary Islands I Competitive Salary & Benefits I Date Published Monday 7th January 2019