The annual PressCamp has started at the Deer Valley resort, close to Salt Lake City, Utah.
Over the next three days 28 editors and writers will be given one on one time with 23 companies, including Cannondale, Clif Bar, Ridley, NuVinci, GT, Camelbak, Dahon and others.
Organising company Lifeboat Events said the event "affords smaller companies big-company exposure at a very reasonable price. It greatly reduces product launch out-of-office time and introduces many manufacturers to new media outlets."
Editors book up with brands for 40 minute morning sessions and then the afternoon is spent riding the bikes, and testing the kit, seen in the morning.
Deer Valley resort and Park City share a world-class MTB trail system. BikeBiz will be reporting from the event all week.