PressCamp: Lazer moves into optics - BikeBiz

PressCamp: Lazer moves into optics

Belgian helmet brand is at PressCamp to preview new 'vision division'
Publish date:

Lazer Sports has created a 'vision division' to launch a range of sports glasses. The company is previewing the line-up at PressCamp in Utah, although the full and final line-up won't be revealed until Eurobike. We weren't allowed to photograph the prototype of a arm-less pair of sunglasses which attach via magnets on the helmet straps, an idea brought over from Lazer's magnet chin clasp.

A video shot at PressCamp shows two new retention devices, including one which is said to reduced rotational injuries, i.e. when a head twists upon impact with, say, the ground.

Lazer is also at PressCamp with a charity special edition of its new BMX potty-style lid, the Armor.

The special edition has a 'Support Japan' graphic with a portion of the proceeds from the sale of helmet going towards the International Red Cross disaster relief effort.

The sunglasses line and a bunch of new helmets can be seen in this video shot at PressCamp:

Featured Jobs

the cycle hub

Showroom Manager

The Cycle Hub I Dubai, United Arab Emirates I Competitive Package & Bonus I Date Published Tuesday 26th June 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Bike Technician

Chain Reaction Cycles I Ballyclare I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018


Brand Content Writer

Canyon Bicycles GmbH I Koblenz, Germany I Salary: Up to €38,000 I Date Published Tuesday 3rd July 2018


Retail Sales Advisor

Chain Reaction Cycles I Belfast I Competitive Salary & Benefits Package I Date Published Monday 2nd July 2018