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Priest gets global role - BikeBiz

Priest gets global role

Robert Priest, that is. He is now SRAM's grandly-styled Global Aftermarket Manager
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SRAM Corporation has promoted Robert Priest to the new position of Global Aftermarket Manager, based in SRAM’s Amersfoort, Netherlands office.

Before joining SRAM, Priest had worked in the bicycle industry for 18 years, both in retail and manufacturing. For the past six years he has been representing SRAM in the UK and Scandinavian markets. At SRAM’s European office he will be working closely with Lennard Vis (European Aftermarket Co-ordinator), Martijn Merkx (3S Development) and the USA, co-ordinated by J.P. McCarthy.

"One of the goals for the Aftermarket Department is to create retailer programmes that lift the image and profitability for both SRAM and the dealer, and at the same time bring our distribution channels closer to us," said Frank van Eck, SRAM Europe's, PR manager.


Contact details:

Robert Priest

SRAM Corporation

Global Aftermarket Manager

Basicweg 12 D

3821 BR Amersfoort

The Netherlands

Phone: +31 (0)33 4506056

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