Primal's apparel lines are now available to bike shops via Velotech Services.
The brand has been largely public facing until now – shops can place Primal orders of any quantity through Velotech's B2B site.
Velotech Services told BikeBiz: "Shops can to dip their toes at good margins without the risk of higher value pre-orders. We've a good selection of the men's and women's ranges, available for next day delivery."
Shops will have to get their B2B log in first, which can be done via the Velotech Services site.
For more details on the brand, head to www.primaleurope.com