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Primal unveils new brand identity - BikeBiz

Primal unveils new brand identity

New logo, tagline and more for clothing label
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Cycle apparel firm Primal has today revealed a rebranding, including new logo, tagline and online identity.

Primal has created a new fashion-forward logo, which has a focus on a new green symbol representing the A in its brand name. The new symbol will be visible on both Primal’s inline and custom apparel collections over the coming months. 

Furthermore, there's also a new ‘Happy Trails’ tagline to "emphasise its key values and to highlight its dedication to supporting people at all experience levels, whatever their interest or budget." 

Judith Smith, Director at Primal Europe, she said: “Primal is passionate about bringing people together to celebrate the fun in life. Our new look and feel has added a modern twist to our core, traditional values and we’re certain that our customer base will be able to identify with our company outlook.

“We’re looking forward to bringing more news and updates on Primal’s on-going brand redesign. Remember to follow our social media channels for all of the latest news,” concluded Smith.

The web revamp is currently in the works at www.primaleurope.com.

The 2016 line up will be available to purchase shortly after a debut showing at the Eurobike trade show in Friedrichshafen.

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