Principia opens UK 'test ride' centre

Pershore location open to customers of brand's dealers for 'try before you buy' rides
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Principia dealers are being invited to send their customers along to experience free test-ride's on the brand's new rigs in the Worcestershire countryside.

Having opened a new test centre in Pershore, dealers can send potential customers to the facility giving them the chance to ‘try before they buy’ on some of the best trails in Britain.

Chris Chance, managing director of Nemesis Group – sole UK distributor for the Danish brand – said enthusiasts needed to get a proper feel for a bike before deciding whether it was right for them.

“Our new centre means serious cyclists can truly put these sensational bikes to the test in one of England’s finest stretches of countryside, whether they want to take the waymarked cycleways or climb to the top of Bredon Hill for views of the Malvern Hills and the Cotswolds.

“This is the best way, in our opinion, to effectively gauge this innovative range of bikes’ power transfer, perfect handling and comfort, as well as its individuality.”

Since 2005, Principia, whose fans include legendary Irish road racing professional Sean Kelly, has focused on manufacturing bicycle frames in carbon.

Principia’s flagship Revolution Weave C40T is manufactured in carbon filaments, which, with a pulling strength of 40 tons per square centimeter,provides a very high strength-to-weight value.

For more information, call 0870 777 5530 or go to

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