Mark Bickerton of Cyclemotion has been recruited by the hi-vis cycling products company Proviz. His job title is UK Brand Ambassador and Head of International Sales. In this latter role he will find and appoint international distributors for the brand.
UK distribution for Proviz remains with Moore Large.
Proviz was formed in 2009 to market a range of products, such as rucksacks, made more visible at night by using electro-luminescent strips.
Rupert Langly-Smith, MD of Proviz, said: "Mark brings a wealth of experience and contacts and he really appreciates the potential of Proviz."
Bickerton is the current president of the Bicycle Association and heads up the UK sales and marketing for Tern Bicycles and Biologic accessories. He's worked in the bike trade, man and boy, having started with Bickerton Portable Bicycles, the 1980s folding bike brand, created by his father.