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Prudential RideLondon wins Sports Event of the Year - BikeBiz

Prudential RideLondon wins Sports Event of the Year

Prudential RideLondon was winner of Sports Event of the Year category & Large Event of the Year category at the UK Event Awards.
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Prudential RideLondon, the Mayor of London’s now-annual festival of cycling, has won two awards.

The cycling festival, held for the first time in August 2013, was the winner in the Sports Event of the Year category and the Large Event of the Year category at the UK Event Awards.

Boris Johnson, said: “It’s a fantastic achievement for everyone involved with Prudential RideLondon to win the double at the UK Event Awards, cementing its reputation as one of the greatest cycling events anywhere in the world.”

Nearly 70,000 cyclists took to the streets of London and Surrey over the weekend of 3-4 August and enjoyed four different events including a fun ride for all the family, which attracted 50,000 cyclists, a mass-participation 100-mile ride and professional criterium and road races. More than 180,000 spectators watched the events.

The 15,833 finishers in the Prudential RideLondon-Surrey 100 raised more than £7 million for charity, a new fundraising record for a one-day cycling event in the UK. When the ballot opened for the 2014 event, 80,000 applications for places were received in less than four weeks.

The second Prudential RideLondon festival of cycling will take place over the weekend of 9-10 August 2014.

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