Cambridgeshire police are appealing for information following the theft of 30 Quella bicycles from the firm's storage unit in East Cambridgeshire.
The bikes were taken from Stetham Road, Wilburton between Saturday May 2nd and Sunday May 3rd. The building's doors were forced open before thieves made off with the haul.
The bikes taken are all Quella branded and include models labelled Cambridge, Pembroke or Darwin.
The bikes are only sold by Quella, Halfords and www.wiggle.co.uk and cost more than £300 each.
Anyone with information, or who has been offered the bikes for sale, should contact police on 101 or Crimestoppers, anonymously, on 0800 555 111.