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R53 to distribute Labyrinth in the UK - BikeBiz

R53 to distribute Labyrinth in the UK

And there's a new DH team in the offing too
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R53 Engineering is to distribute the Labyrinth Bikes product range in the UK.

Labyrinth’s high end mountain bike frames is a sound fit to R53’s product range and expertise, high quality engineered products, R53 said.

The profile and sound engineering understanding acquired at high levels of motorsport has been a key factor for Labyrinth to choose R53 engineering to distribute Labyrinth bikes in the UK.

Clément Bonneau, owner of The Bike Interface and head of the international sales for Labyrinth Bikes, said of the partnership: "While looking for the ideal distributor for Labyrinth Bikes in the UK, it was crucial for us that the candidate would have to be both professional and technical. We are convinced our partnership with R53 is the best possible scenarios to kick start successfully Labyrinth Bikes in the UK. Their professional approach gained from the motorsport industry and their technical expertise made R53 the perfect fit for Labyrinth high end products."

R53 said: "Labyrinth bikes are characterised for high quality, reliable and race proven products and will suit perfectly to UK trails. Labyrinth bikes use the Adapt-Link system, an innovative and very efficient suspension system. The Agile AM and the Minautor DH are truly impressive.

"Labyrinth will make a full assault on the DH 2012 World Cup; the Labyrinth Team will be lead by Remi Thirion who finished an excellent 11th place in 2011."

2012 is set to see a new Labyrinth UK DH team, to be announced soon, with its team riders being able to work with and compete alongside the Factory riders, when the Labyrinth Shimano Team send their riders to compete in the UK. Race packages will be offered to rider’s willing to have bikes with a performance edge. More details on these packages will be released shortly.

For more information, dealers should contact R53 engineering labyrinth@r53engineering.com

www.r53engineering.com

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