Raleigh added to SRAM's UK distribution network - BikeBiz

Raleigh added to SRAM's UK distribution network

Post Accell takeover, Raleigh joins Fisher Outdoor Leisure in carrying the brand to the British cycle trade
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SRAM is happy to announce that as of April 1st 2014 Raleigh UK will be added to its distribution network. Raleigh UK will roll out distribution of the SRAM brands over the course of the coming 12 months, beginning with the SRAM MTB components, before moving onto Road in the Fall and RockShox in early 2015.

Raleigh will operate in the UK along side SRAM’s long term AM Distributor Fisher Outdoor Leisure who continue to support all brands, including the QUARQ range of Power Meters.

Last year Raleigh UK MD Mark Gouldthorp spoke to BikeBiz about Accell's close relationship with SRAM and the increase in SRAM-specced bikes in Raleigh's bike line-up.

Ian Young, SRAM Europe after market manager, said: “The UK Market is a very important market for SRAM. We are delighted to welcome Raleigh to the After Market group alongside Fisher Outdoor and look forward to further developing and supporting the UK IBD with our growing porfolio of products via these two well estbalished businesses.”

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