Raleigh America creates RAD role

Chris Speyer has joined the company as Director of Group Product Development, and company veteran Brad Hughes moves to Taiwan in his new role called RAD (Raleigh Asian Development).
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Raleigh America’s president Steve Meineke said:

"We are taking our capabilities in product development and sourcing to a new level and believe these changes will result in Raleigh America providing even more value, quality, and innovation to our dealers and consumers.”

Speyer has most recently been Director of Product and Planning for World Wide Cycle of Islandia, NY. Originally from Ottawa, Ontario, Canada, his background includes retail experience in the bicycle and sporting goods channels, and product development and sourcing in Asia.

A 24-hour endurance racer, and adventure race participant, Speyer said:

"The Raleigh and Diamondback brands are synonymous with innovation, quality, and value. Steve Meineke has assembled a great team to lead the company into the future, and I’m really proud to be a part of it.”

Speyer will soon relocate to the Seattle area: “My family and I believe that the Pacific Northwest is a great place to live, and it fits perfectly with our outdoor lifestyle."

To support Speyer and the Product Team members based in Kent, Mass., Brad Hughes in his new RAD role will partner with Raleigh America’s trading company, DTC, to focus on "key projects, quality control and expansion of the reach and scope of the Product Team’s efforts in the region," said a statement from the company.

Hughes, who will be based in Taichung, Taiwan, was until recently the Director of Group Product Development at Raleigh America and led the product development team for the last four years.

Bill Austin, Chairman of Raleigh America said: “As we continue to develop new bicycle and accessory products, designed to sell at higher price points and appeal to more discerning consumers, it is critical to have a leader like Chris heading our Product Team and to expand our capabilities in Asia by having someone like Brad on the ground there looking after our interests.”


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