High5 Sports Nutrition has appointed Raleigh as its exclusive distributor in the UK with immediate effect.
The brand has developed a new range of products on the back of extensive consumer interest and strong sales growth over the past 18 months. Going forward, the brand plans to further invest in its manufacturing, delivery reliability and customer support.
"After an extensive market survey of 1,500 trade accounts, Raleigh came out as the leading company to maximise distribution and sales of the High5 brand into the cycling market," said Mick Atkinson, MD of High5.
"We have been working very closely with Mick and High5 over the last few years to target retailers to maximise sales and awareness of their new products and this appointment justifies both companies hard work," said Geoff Giddings, the marketing manager at Raleigh UK.