Raleigh beefs up its brands

At yesterdays product presentation to the sales force at Eastwood Hall, close to Nottingam, Raleighs new marketing manager revealed some seismic brand re-focussing.
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She may only have been in the job a little over three months but Alison Ostick (right) hasnt been afraid to make some long overdue changes.

Understandably, Raleigh would rather their dealers were the first to be broadcast with the brand re-focussing news so BikeBiz has agreed not to divulge details until the weekend. By Saturday all of Raleighs dealers will have had a letter briefly outlining the companys plans.

BikeBiz the only trade mag at the yesterdays internal range presentation will release an interview with Ostick (plus some product pix and other Raleigh news) on Sunday morning.

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