Nottingham cycling distributor Raleigh has been named by Superbrands as one of the UK consumer's top rated labels.
The Superbrands survey, which has been running since 1995, seeks to identify the UK's strongest brands based on three factors; Quality (does the brand provide quality products and services?), Reliability (can the brand be trusted to deliver consistently?) and Distinction (is it well known in its sector and suitably different from its rivals?)
Raleigh managing director Mark Gouldthorp said: "From humble beginnings on Raleigh Street, Nottingham, the Raleigh story has taken some fascinating twists over the years, but one thing has remained true and that's our reputation for reliability and quality.
"We've worked tirelessly over the years to improve our brand; this award makes all the late nights spent honing our new brand identity worth it.
"I'd like to dedicate this to the thousands of workers who helped build the company and its iconic bikes, to the millions of people who choose to ride our bikes and to today's team who continue to grow our company."