BikeBiz Bicycle and cycling retail news
Not content with appearing on BBC 1 later today, Raleigh is also putting in an appearance on Channel 4 this week on Big Brother.
Raleigh has supplied two of its Freerider AT05 mountain bikes to the programme for part of Big Brother’s latest ‘task’. Housemates will be faced with powering the house’s electricity supply through furious pedalling.
The bikes will feature on the programme this week on Wednesday and Thursday (August 26th and 27th).
Raleigh marketing manager Geoff Giddings told BikeBiz: “This is great coverage for the Raleigh brand and shows again what a household name we have.”
