BikeBiz Bicycle and cycling retail news
Raleigh UK is to become the exclusive distributor for Slime products from January 1st.
Mike Scott, senior vice president of international sales at Slime said: “Over the last 20 years Raleigh has shown the commitment and desire to build and grow our sales in the UK, which is why we’re pleased to announce this exclusivity agreement. We’re confident that together we can invest in a major marketing programme to support cycle dealers and raise awareness of Slime’s puncture prevention solutions for road and off-road riders in the UK.”
Slime will unveil details of its 2013 marketing campaign to cycle dealers at Raleigh’s annual Heron Show, which takes place this year at the company’s Nottingham headquarters between Sunday 20th January until Wednesday 23rd January.
This exclusivity announcement comes shortly after Raleigh’s acquisition by the Accell Group, which provides Raleigh with stronger ties with the European market and opportunities for accelerated growth.
