Raleigh is partnering with Japanese brand Trionz, to bring its magnetic ionic products to the UK cycle trade.
Trionz has been operating in the seemingly increasingly popular alternative health bracelet industry for over a decade. The product is described as a ‘genuine complimentary therapy product with measurable ionic and magnetic technology’ in the words of the brand.
The brand has recently acquired the CE Mark and is also certified by the Japanese Ministry of Health Labour and Welfare and ISO approved manufacturers.
"We are extremely excited to be partnering with Raleigh as our exclusive distributors in the cycle industry,” enthused UK Trionz development manager Jonathan Shorrock. “As a Japanese brand, it is important for us to work with quality brands and partners and Raleigh fit our moto perfectly. We look forward to successfully launching Trion:Z in the cycle market."
Raleigh’s Andy Parker added: “As cycling is one of the best ways to keep fit and healthy, I am delighted that one of the world’s leading alternative therapy products has chosen Raleigh as their UK distribution partner. Trion:Z products are used by the world’s leading sports superstars across many different disciplines simply out of their love for the product.”
Parker added: “This is not a discredited device, and Trion:Z are proud to show their Class 1 Medical Device status and CE mark to silence any critics. We’re planning on working closely together with Trion:Z on a major marketing campaign and support for our dealer base to ensure that as many people as possible in the UK hear and experience the huge benefits wearing a Trion:Z product can have."