Rapha opened its 'Cycle Club' store at the weekend (Saturday 8th) on Clerkenwell Road in London, a route notoriously busy with cyclists.
The store is a combination of gallery, shop, cafe and a place to view cycle sport in action. The store is to show a full calendar of race events on its in-store TVs.
Rapha founder Simon Mottram told BikeRadar.com: "The inspiration behind all of this is for someone like me who doesn't really have a place to go to watch the big races like you can with football matches. There's something really great about watching a stage with 30 or 40 people. I had a big desire to create a space where like-minded people could come together."
The new store is located at 146-148 Clerkenwell Road, EC1. Opening hours are:
Monday to Friday 8am to 8pm
Saturday 10am to 8pm
Sunday 10am to 4pm