Simon Mottram, founder of Rapha, the cycle clothing brand, has organised a charity bike ride around Richmond Park on 7th June.
The ride is to raise funds for TreeHouse. Mottram's son Oscar attends this school, which is also an autism education charity.
Mottram said: "Autism affects 1 in every 100 children. That means that every week, 115 of the babies born in the UK are likely to go on to receive a diagnosis of autism. Children with autism have profound difficulties with communication, imagination and social skills. Parents of children with autism are told that education is the only thing proven to unlock the potential of their children, offering them a better future. TreeHouse exists to transform through education the lives of children with autism and the lives of their families.
"Oscar has attended TreeHouse for nine years. Perhaps not surprisingly, one of Oscar’s favourite activities at school and at home is cycling. He enjoys riding a trike at school and tags along behind my bike in Richmond Park at weekends. But, for more children and young adults at Treehouse to be able to enjoy cycling, the school urgently needs more bikes and cycling equipment."
The Cycle Challenge on Sunday 7th June will involve Oscar and other Treehouse children riding a full lap of Richmond Park as a relay. Pashley and Evans cycles will supply the bikes and specialist equipment.
"Just a few bikes and specialist pieces of equipment will transform the cycling facilities at Treehouse and help more children like my son," said Mottram.
A fund raising page can be found on JustGiving.com.