Rapha takes Cycle Club on the road in the UK and abroad - BikeBiz

Rapha takes Cycle Club on the road in the UK and abroad

Brand brings gallery, shop and cafe combo to Mallorca and San Francisco
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Rapha is expanding its Cycle Club overseas, with the first already open in Mallorca. 

The temporary Rapha Cycle Clubs are pitched as meeting places for riders to share their passion for road racing, including a gallery, shop and cafe. Live screenings of road races and a full calendar of exhibitions, events and rides will run from the Clubs.

The Mallorca club will close in May, while the San Francisco Rapha Cycle Club will open in May until July. Plans for a Tokyo-set Cycle Club from April to July are TBC following the tragic events in Japan this month.

Rapha will also bring the Cycle Club concept back to the UK and across Europe with its Mobile Cycle Club, touring major sportives and races. This condensed version of the clubs will visit a different event every week, including the two Etape du Tour sportives, Paris-Roubaix Challenge, UK races and the World Championships in Copenhagen.

Rapha products will be on sale at the Clubs, including limited edition products.

www.rapha.cc

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