Raw gets Pearl Izumi

As of 14th January, ATB Sales will no longer be the UK importer of Pearl Izumi cycle clobber. The American company is said to want to go more mainstream than ATB Sales is willing to go, said Ross Patterson, marketing manager at ATB Sales.
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“This is a disappointment to us,” Patterson told bikebiz.co.uk.

“We’ve worked hard to establish the Pearl Izumi brand and the decision to part company was not taken lightly.

“But we hit an impasse. Pearl Izumi is a huge brand in America, and it’s in lots of outlets. Here we’ve kept it in speciality dealers only. Pearl want to go more mass market in the UK but that doesn’t fit with our business model, so we’ve agreed to go our separate ways.”

Pearl Izumi Europe has announced that the new distributor is Raw Experience of Edinburgh.

Product will be shipped directly from Pearl Izumi's European distribution centre in Germany.

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