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Raw joins Raleigh as distributor of Crank Brothers - BikeBiz

Raw joins Raleigh as distributor of Crank Brothers

The UK is the second biggest market for Crank Brothers pedals and the Californian company wants to capitalise on the position by appointing Raw Experience of Edinburgh as its second UK distributor.
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Crank Brothers' Egg Beater, Candy, Mallet and Quattro pedals - as well as the Power Pump, the Speed Lever and the Multi-17 and Multi-5 tools - will now be available from Raw as well as Raleigh.

Raw Experience is the UK distributor for Manitou, Kool-Stop, Lizard Skins and Niterider.

Andrew Herrick, commercial director and company partner at Crank Brothers said:

“Raleigh has been with us from the beginning and has made the UK our second largest market in the world. They have been a superb partner and true-to-form, they are supporting us in this move.”

“This gives us the opportunity to work with another top distributor to help us best serve UK IBDs. With new products, increased marketing investment with over 150 pro riders riding our pedals, including Steve Peat, we need even more opportunity for the IBD to receive expanded service for our brand.”

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