Online retailer Wiggle has appointed Emma-Kate Lidbury to the role of marketing assistant.
Lidbury originally trained as a newspaper journalist and has worked as a reporter for the past six years, writing for magazines as well as regional newspapers and publications.
She told BikeBiz: “I first became involved in triathlon and cycling in 2005 and since 2007 I’ve been a Wiggle-sponsored triathlete.
“Handling PR and media for Wiggle seemed not only like a logical step, but it also combines my strongest skills and interests. I know a lot about Wiggle’s products because I’ve trained and raced with (and on) a lot of them.”
Lidbury’s role includes overseeing Wiggle’s advertising and media campaigns in Australia and the United States, and writing for the Wiggle Blog. Lidbury will also create marketing plans for various product lines.
“Wiggle is expanding at an incredible rate. We now ship to 70-plus countries and have websites in five different languages –so it’s great to be involved at such an exciting time,” added Lidbury.
Dr Nigel Wilson – currently a senior non-executive director and chairman of the audit committee at Halfords Group – has been appointed as group financial officer for the national retailer. Dr Wilson will also be joining the board of Legal & General Group with effect from September.
Fisher Outdoor Leisure has appointed Stephen Cromwell to the role of marketing executive. Having mountain biked for over 15 years, Cromwell brings with him an in-depth knowledge of cycle product.
Cromwell began his career in the fast moving consumer goods sector and most recently took a role working for a charity.
While at Fisher Outdoor Leisure, Cromwell will oversee product launches, point of sale and advertising. The new recruit will also provide support across the range of brands carried by the Hertfordshire-based distributor.
Editor John Kitchiner has left IPC Media’s MBR publication. Deputy editor Danny Milner has taken the reins as acting editor until a replacement is found.
The Cervelo Test Team has appointed Philippe Mauduit to the role of sports director, charged with overseeing the men’s team.
Having previously held the same role with team Bbox Bouygues Telecom, Mauduit brings a wealth of experience to the team, along with his own first-hand cycling knowledge.
Mauduit said: “I will spend the rest of this year learning about every aspect of the team – riders, staff and sponsors. They have a good team spirit and everyone seems very motivated. My goal in the coming years is to be able to make a positive contribution to help the riders on the team improve their performance.
“I look forward to being a part of the team’s further development and improvement.”
Cervelo’s team manager Thomas Campana commented on the appointment: “Philippe Mauduit comes from a professional background. He’s just finished his university studies in Besancon to become a coach, and he has already participated in two Tour de France races and many others as a sports director. Philippe brings to the team a solid knowledge of tactics, strong technical skills, and an ability to coach the young riders.”
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