Last year, James Thomas' Bicycle Design blog of the US called for entries into a competition to find a new style of bike to get newbies cycling to work.
The winner is Torkel Dohmer’ with his 'ThisWay' semi-recumbent. He wins a Cannondale Bad Boy 700.
The competition judges were:
Director of Industrial Design & Advanced Products Division at Cannondale Bicycle Corporation.
Principal of MAS Design Products Ltd and designer of the Strida and IF Bikes.
Senior Industrial Designer, Smart Design/ Femme Den, NYC
Executive editor of BikeBiz.
The judges were divided over the shortlisted bikes in the competition, arguing over design and manufacturing restraints as well as the commercial possibilities of the finalists.