Road Sense for Schools has been developed by 3M in association with the Child Accident Prevention Trust and aims to make children and their teachers aware of the need to wear reflective clothing. 3M produce Scotchlite reflective material.
At yesterday's launch at the RSA, London, Lord Whitty, Parliamentary
Under-Secretary of State, Department of the Environment Transport and the Regions said:
"We are determined to make it possible for children to go
out and about in safety. In March, the Prime Minister unveiled our new
target for halving the numbers of children killed and seriously injured
on our roads by the year 2010. I am delighted to welcome the launch of
3M's Road Sense for Schools educational programme ... Working in partnership with organisations like 3M and CAPT and supporting initiatives like Road Sense for Schools is one of the key ways we will meet this target."
3Ms Road Sense for Schools packs are being made available to schools at cost price. Aimed at children aged six to nine years and developed with assistance from children, teachers, road safety officers and government, the pack offers role play materials and classroom activities that assist road safety education.
The pack consists of four main tools - a website, an interactive CD,
the It's Really Brilliant Video and a Magic Light Box. Lesson plans can
be found on the website to support the use of the tools, either as a
stand-alone road safety lesson or as part of the core curriculum.
The flexibility of the tools is demonstrated by their links to science,
design and technology, IT, mathematics, English, geography and history.
The It's Really Brilliant video raises awareness of the need to see and be
seen in the road environment and to encourage 'real world' investigation. The Magic Light Box supports learning about light and darkness and how
different materials look under different lights. The road safety message
is mainly that of being seen at the roadside. It comes as a flat-pack
cardboard box with mirrors, a basic battery and bulb electrical circuit. Four figures are supplied, one fluorescent orange, one white, one black and
The website www.roadsafety-UK.net - has lesson plans and classroom
activities, and jokes and a competition to win a prize for the child and school; a road safety information area
and a discussion forum for teachers and road safety professionals.
Road Sense for Schools packs can be ordered using the order form on the
website at the following prices:
Interactive CD £1.00
`It's Really Brilliant' video £4.00
Four Magic Light Box figures 50p